Some pitch work I did with Christian Anstice at Publicis.

I wrote the copy for HP’s ’state of the art’ website in which they showcase their latest notebooks for business. Visit the website why don’t you?

Some time in the 1980s, I had to come up with a few ideas to help sell phones for BT. The phone market had just been deregulated, and suddenly people were able to buy new-fangled phones as opposed to the old-fangled phones that had been the norm for decades. BT wanted to capitalise on this [...]

Flash advert for Saabs ‘Fool Nature’ campaign.

Flash advert for Saabs ‘Fool Nature’ campaign.

A HTML Email for the Teacher Training & Development Agency promoting teaching in primary schools

Saab go all X-files with this teaser campaign to launch the latest Saab 9-5. My voice can be heard at the start of the partially-encrypted ‘transcription’ on 0800 031 9759. The website attracted 30,000 hits, meaning some 60m people remained unmoved.

In the format of a fold-out map, this pack sold London as the ideal summer destination using headlines more associated with the countryside.

A mailing to RAC customers highlights the risks of allowing their membership to lapse.

I’m no media expert, but I would have advised the client against running commercials that highlighted an aspect of their service that was denied to 99% of listeners. Still, these ads sort of get round the problem. I think.

Click the button below to hear the adverts.