Occasionally I’ve been asked to write copy for travel websites. The briefs are usually quite open: “Write what you like. Just make sure it’s XXX words long and isn’t boring. Oh, and include a link to a car-hire site in the opening paragraph.” So this isn’t copywriting in the traditional sense. The call to action [...]

From 2009 to 2010 I did a lot of work for American Express through OgilvyOne and a subsidiary of theirs called Redworks. The OgilvyOne work ranged from point of sale and banners through to press ads and radio spots. The Redworks stuff was more prosaic but just as important. Some of it involved entering single [...]

Some pitch work I did with Christian Anstice at Publicis.

I wrote the copy for HP’s ’state of the art’ website in which they showcase their latest notebooks for business. Visit the website why don’t you?

Some time in the 1980s, I had to come up with a few ideas to help sell phones for BT. The phone market had just been deregulated, and suddenly people were able to buy new-fangled phones as opposed to the old-fangled phones that had been the norm for decades. BT wanted to capitalise on this [...]

Flash advert for Saabs ‘Fool Nature’ campaign.

Flash advert for Saabs ‘Fool Nature’ campaign.

A HTML Email for the Teacher Training & Development Agency promoting teaching in primary schools

Saab go all X-files with this teaser campaign to launch the latest Saab 9-5. My voice can be heard at the start of the partially-encrypted ‘transcription’ on 0800 031 9759. The website attracted 30,000 hits, meaning some 60m people remained unmoved.

In the format of a fold-out map, this pack sold London as the ideal summer destination using headlines more associated with the countryside.