From 2009 to 2010 I did a lot of work for American Express through OgilvyOne and a subsidiary of theirs called Redworks. The OgilvyOne work ranged from point of sale and banners through to press ads and radio spots. The Redworks stuff was more prosaic but just as important. Some of it involved entering single [...]

In the format of a fold-out map, this pack sold London as the ideal summer destination using headlines more associated with the countryside.