When the AA moved in to home emergency response, this seemed a natural way to convey the idea quickly and wittily. Amazing no one had thought of it before. Actually they had, but…well, it’s complicated. Political. Probably said too much already. Move along now please.

"Ah, I see the problem. You have an infestation of British Gas engineers."

(The image appeared in press and dm, but this staff discount card was the only sample I could get. And no, I have no idea why it says ’staff prices’ instead of ’staff discounts’. At least they’re not called colleagues or partners).

Here’s the old ‘no L’ gag being put to good use again, this time to encourage Saga readers to buy AA driving school vouchers for their grandkids. I liked the copy, although one of the clients said it sounded like something Boris Johnson would say. The cheek.

Seen the no L thing before, you say? Can't have done. This is a first. Honest.

Tags: AA, AA advert, automotive copywriter, copywriting, graphic, Kevin Mills, london copywriter