Occasionally I’ve been asked to write copy for travel websites. The briefs are usually quite open: “Write what you like. Just make sure it’s XXX words long and isn’t boring. Oh, and include a link to a car-hire site in the opening paragraph.” So this isn’t copywriting in the traditional sense. The call to action comes first and the rest of the copy is largely redundant. A bit like me at the moment.
There are some terrible examples of how not to write SEO copy out there: “Making a cake can be fun, but making a cake is also quite hard, expecially if you are making a cake that’s complicated.” That sort of thing. Hopefully, my foray into the genre is a little more entertaining than that.
This page is about the south of France.
Mauritius and more.
A page on small airports.
Turtle watching in Cyprus.
Tips for driving in France.
Finally, some thumbnail sketches of major cities that I wrote for American Express. I shared the job with a few other copywriters (some 70 cities’ descriptions were required over just one weekend). My cities, should you not be able to detect my slightly word-weary style, are Toronto, Vancouver, Acapulco, Puerto Vallerta, Boston, Chicago, Houston, San Antonio, San Diego, San Francisco, Washington DC and the Bahamas.
Please let me know if any of the links are broken. Or if you want me to write some travel copy, of course.