Holiday cover at MRM
Just finished three weeks’ work at MRM, south-east London, covering for their joint creative director Drew Forsyth.
Drew and his family were holidaying in South Africa, whose famous Kruger National Park could have provided the perfect metaphor for a story about MRM’s kill-or-be-killed culture; a lawless savanna where predators lurk behind every Nobo board and where you have to fight to survive. Except that MRM isn’t like that at all and in any case Drew didn’t visit the Park
In fact, McCann Relationship Marketing is an easy-going, civilised place with friendly people and good accounts with decent briefs. It’s also in an area of London that’s perhaps the most resurgentest of all London’s resurgent areas. Tate Modern, opened in 2000, seems to have been the catalyst for an enormous programme of redevelopment. So far, the emphasis seems to have been placed primarily on office buildings with a few token eateries and the usual chains. But hopefully there’ll be incentives for other types of stores to move into the area so that the local office workers have somewhere to buy, say, a lightbulb or a radio or something.
A lot of the buildings are yet to be finished, and I spotted this interesting anomaly in the site hoardings.