http://www.kevinmillscopy.com Through The Line Copywriter Tue, 15 Dec 2009 14:15:23 +0000 http://backend.userland.com/rss092 en Some pitch work I did with Christian Anstice at Publicis. http://www.kevinmillscopy.com/?p=685 I wrote the copy for HP's 'state of the art' website in which they showcase their latest notebooks for business. Visit the website why don't you? http://www.kevinmillscopy.com/?p=680 Some time in the 1980s, I had to come up with a few ideas to help sell phones for BT. The phone market had just been deregulated, and suddenly people were able to buy new-fangled phones as opposed to the old-fangled phones that had been the norm for decades. BT ... http://www.kevinmillscopy.com/?p=668 Flash advert for Saabs 'Fool Nature' campaign. http://www.kevinmillscopy.com/?p=663 Flash advert for Saabs 'Fool Nature' campaign. http://www.kevinmillscopy.com/?p=659 A HTML Email for the Teacher Training & Development Agency promoting teaching in primary schools http://www.kevinmillscopy.com/?p=652 Saab go all X-files with this teaser campaign to launch the latest Saab 9-5. My voice can be heard at the start of the partially-encrypted ‘transcription’ on 0800 031 9759. The website attracted 30,000 hits, meaning some 60m people remained unmoved. http://www.kevinmillscopy.com/?p=303 In the format of a fold-out map, this pack sold London as the ideal summer destination using headlines more associated with the countryside. http://www.kevinmillscopy.com/?p=297 A mailing to RAC customers highlights the risks of allowing their membership to lapse. http://www.kevinmillscopy.com/?p=294 I’m no media expert, but I would have advised the client against running commercials that highlighted an aspect of their service that was denied to 99% of listeners. Still, these ads sort of get round the problem. I think. Advert 1: Pain In The Knee [audio:http://www.kevinmillscopy.com/wp/wp-content/uploads/2009/12/adverts1.mp3] Advert 2: Gossip [audio:http://www.kevinmillscopy.com/wp/wp-content/uploads/2009/12/adverts2.mp3] http://www.kevinmillscopy.com/?p=292