In the format of a fold-out map, this pack sold London as the ideal summer destination using headlines more associated with the countryside.

Including solely because I like the dual meaning of ‘outstanding’.

The launch pack for the Post Office’s new ‘HomePhone’ service provoked a huge response, not least from BT.

Paying too much for your loan? It must be in the wrong place. This personalised postcard is based on the idea that there’s a right and a wrong place for everything.

The client was aiming for quirky and offbeat and ended up with just plain daft, but at least they were happy. Unlike the bloke in the shot.

A dull financial offer at a dull time of year is livened up with cuddly animals and upbeat copy.

An invitation from MINT to stay at home while everyone else is enjoying themselves. The natural result of your outgoings preventing you from going out – easily solved with a MINT loan.

A TV commercial dramatising the problems caused by a overly-big APR on your credit card.