« back
Email:
Telephone:
Lots of fun in a campaign aimed at encouraging office workers to participate in fantasy football.
Posted in Media, The Times Tags: Copywriter, Fantasy Football, Kevin Mills, The Times
A simple voucher mailing designed to lure readers from other nationals, based on the previously-unexplored truth that reading The Times provided you with a brand new quality product every day. Their most successful ‘switcher’ mailing.
Posted in Media, The Times Tags: Copywriter, Kevin Mills, Media, Switcher, The Times